Helping brands share stories only they can tell
I believe creativity isn’t just decoration. It’s a force that moves people.
The right story, told with honesty, doesn’t just look good. It inspires action. It shifts perception. It builds belief. It creates an emotional connection.
I believe in brands that are more than just products. Brands with a point of view, a human heartbeat, a story only they can tell and the courage to share it.
I bridge the gap between business strategy and creative execution. Work that combines intuition and insight, business and art. Work that dares to be real, bold and vulnerable.
In a world that is overwhelmed with noise, flashy and polished, I create stories worth watching. Stories that still resonate long after they’re seen.
LATEST WORKS
Created Oaklands as a concept brand to explore how strategy and storytelling can bring an outdoor lifestyle brand to life. Developed its brand essence, visual identity, and narrative, blending commercial clarity with authentic storytelling.
Oaklands
06/25
Led the strategy and creative concepting for a major Red Bull pitch at Magenta. Designed a narrative that blended culture, creativity, and business goals, shaping a bold campaign vision and presenting it with impact to stakeholders.
Magenta Film
07/25
ABOUT ME
I help brands uncover their essence and translate it into a story that moves people through strategy, design, and campaigns.
With over 10 years of experience in strategy, business development, and entrepreneurship, I’ve helped scale ventures, launch new concepts, and lead digital growth at companies like PostNL, Deliveroo, EY, and my own startups.
Already since I was 14, when I taught myself photoshop and designed a hoodie with my own logo, I have been drawn to creativity. Especially storytelling; not only in words but through visuals, concepts, and design. Whether it is creating beautiful DJ sets with 80s African disco, writing, building websites or making the most appealing slides to sell a business in M&A.
My superpower lies in the ability to bridge strategy and creativity. I have a unique mix of creative instinct, business and commercial acumen, and emotional intelligence. It enables me to combine intuition and insight, business and art. I believe each brand has a story only they can tell, and I love to uncover this to turn it into work that moves people and drives results.
For more humble bragging check my LinkedIn below, or let’s have coffee.